Propos

A Snaphat Update From The Mockingjay

Oh hai, red Mockingjay suit! We heard you’d be coming soon!

We must admit, we were somewhere between horrified and embarrassed when we saw this yesterday:

To be clear, we don’t hate Snapchat. It’s great for sending out images and short videos of funny faces and landscapes and adorable pets and “No seriously, there’s someone walking down the street wearing THAT.” But we hate Snapchat as a promotional tool. It guarantees that everything will be short and choppy. That damn timer will be in every screencap forever until the studio deems fit to put it online elsewhere– and WHY DIDN’T THEY JUST DO THAT IN THE FIRST PLACE?!

Not to mention that the app is most popular among tweens and teens, so you’re really hacking up your full audience reach for a major franchise there. Sure, it makes sense for The Duff or even the Divergent series, which tend to run and advertise a little younger on the whole. But really, you’ve got one big YA franchise with a steady adult reach and ignoring that in favor of the latest teen trend is… ugh.

Thankfully, the propo ended up online very shortly after the fact:

Our first thought was “Holy lousy special effects, Batman!” But really, that’s what you’d expect from District 13. They are not, in fact, cinematic experts. Their technology and skills DO NOT EQUAL quality imagery. And then there’s the voice over, which got annoying but works in the sense that it reminds us of a commercial. This “Katniss Everdeen must be the symbol of our glorious revolution!” isn’t really all that different from the overly enthusiastic Arby’s guy (Ving Rhames, if you didn’t know!) trying to get us to buy a sandwich. There’s a product to sell here– whether it’s revolution or brown sugar bacon– and dammit, SOMEONE has got to talk it up!

This style of advertising has its pros and cons. We’re not madly in love with the in-world takes on the story, but we know that’s a big draw for other fervent fans.

Then, of course, the propo was followed by the poster to end all character posters. Motherfuckin’ Katniss Everdeen on the motherfuckin’ throne!

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Gah, we love this image. LOVE IT. There is nothing at all wrong with adding some color to the Mockingjay suit. The red against the all white background! Katniss’ resting bitch face! It’s deliriously perfect.

So Snapchat aside, today was a really interesting one for the fandom.

Can We Do It Again Tomorrow?!
The Girl With The Pearl

The Mockingjay Revolution Will Be Televised

If you’ve learned anything from The Hunger Games fandom over the course of these movies, it’s that interactivity is KEY in making fans happy. We like new features. We like having puzzles to solve. Thankfully, we got some of that today!

Image from QuarterQuell.Org

Image from QuarterQuell.Org

It started with an update of TheCapitol.PN, specifically the first weekly update from CapitolTV.

It hints at issues The Capitol is facing in the midst of rebellion, but tries to cover them up in silky-voiced fraudulence. It gets a little redundant with the word “system” in that first line, but overall it’s super exciting. Because you know what the real issue is? Of course you do! REBEL SCUM.

Speaking of which… The new Capitol website was met by an even bigger response from District 13! Search through their hacks and you’ll find new images, character files, and several censored Capitol Concerns (or so I’m told. Something about that site makes my computer go “Oh, FUCK YOU!”) Remember when fans were asked to fill those out as Panem citizens? Well if you participated, you’re now apparently responsible for a bunch of District 7 citizens getting marched to their death:

WAY TO GO, CONCERNED PANEM CITIZENS.

While we’re okay with the shortness of the D13 propo, but is their production value so low that they could manage any sound?! No ominous music, no Peacekeepers shouting orders in the distance, no static, NOTHING?! Really kills the intensity!

But by keeping things mysterious and short, Lionsgate is setting MOCKINGJAY PART 1 up for a viral video campaign. It’s something that the franchise has never done before, but it’s been extremely successful for other films and if the continuation is done well, it could be the desperately needed perk-up this campaign needs! So if nothing else, today we got some hope.

Except For The Part Where Our Complaints Led People To Slaughter,

The Girl With The Pearl

Some Mockingjay Ideas for the Soul

Let’s be honest again, ’cause it’s kind of a forte here anyway– we really need some freakin’ Mockingjay: Part 1 news! And I don’t mean a blurb in some entertainment news publication that’s a reiteration of information we got snip-its of several months ago. Nope, we need honest to god NEWS. In a better world, in other words in a world where as a collective fandom we had the power to convince a major motion picture studio to release such wonderous news-y bits, I think we’d have them by now. Alas we do not have that power despite the size of our collective community. Until such news-y bits are released however, bear with me for a time or two, and well– let me spin a yarn on what this particular non-professional-semi-marketing-savvy fandom member wishes were some of the bits to be released, well– yesterday. And by “particular fandom member”, eh-hem– I MEAN ME

Use the propos: It’s already built into the canon of the series, and it’s– to be sort of blunt, an already solid, and climatically perfect feature. In my mind’s eye, which is kind of a visual place to begin with as a photographer, the propos Suzanne Collins envisioned in her book work on many, many levels. They’re transformative, they’re a call to arms, they’re a rallying cry to the little people, and they’re visually stunning. I can see it now, Jennifer Lawrence as Katniss Everdeen standing on that roof top, a smoking and burning cityscape behind her, her face set in look of anger, fortitude, and conviction, speaking words that come from her inner most gutteral instincts– throwing down the gauntlet on President Snow, and transforming for the first time under her own terms, into the Mockingjay. Or, things could go another direction: The first attempt at a propos with Katniss was a monumental failure. I’m sure you all remember the tumblr_mla1llMN2R1qb8lw8o1_500telling line that Haymitch uttered, his first in the entire novel of Mockingjay, “And that, my friends, is how a revolution dies.” However, from a cinematic POV that propo could very well work. It’s got the swirling flames, the Capitol look, the lines– however stiffly delivered, but if you saw that on TV, or at least clips of it artfully cut together, I think it would work as a more than decent facet of a viral marketing campaign.

Other propos, or bursts that get pushed past the Capitol’s firewalls, in my head can all become major aspects of the upcoming advertizing campaigns that will eventually make their way to us. I can see it unfolding, flashes of wartime news footage, footage that looks like it could have been taken at any time during our own world’s most recent political, and wartime events– only this footage will feature burning Capitol flags, and Peacekeepers in their white, exoskeleton riot gear, pushing, and beating District citizens down, and out-of-the-way. Of course this could all be intermixed with scenes of Katniss in the bowels of District 13 curled into a ball with boxes of school supplies behind her, and smash cutting from her mind’s eye to the last time she saw Peeta, to another smash cut of what she imagines is happening to Peeta in the Capitol. It could prove to be a visually stunning, and visceral experience– which is kind of what we want, hm? No more games, no more pretty about it, just raw, unadulterated PTSD, grey clothes, and snap-shots of a mind that’s not quite on an even keel.

It won’t happen this way of course, but a True Detective loving girl can dream– right?

Them There Eyes