Hunger Games Explorer

Victors Revealed

As of a today a shiny new promotional dealio/thingamabob, which is actually a word surprisingly enough, was presented on Hunger Games Explorer, or as I like to think of it as, the Conduit Of All Things Hunger Games And Seriously…What Is That? The Hashtag #VictorsRevealed was, well… revealed to us this Tuesday, and of course most of us all went “what’s this one gonna be all about?” and today we got our answer– banners. Oh yeah, but not just any banners, or banner, because only one has been released as of yet, but according to a broad spectrum of fan opinions– not a well designed banner.

You can see the banner in all its glory here, and form your own informed opinion on it, or you could do a Twitter search in the hashtag #VictorsRevealed, or peruse Tumblr, and lose your self in the frank hilarity of people’s initial reactions. These however are a few of the ones that I came across minutes after the first part of this new campaign went live, but note, some of these quotes were edited for clarity: From @Aeris_4 AKA Cecile, “I think I’d rather wait longer and not have any posters at all than see recycled stuff. No, I’m not

Made by Mellarkish on Tumblr

Made by Mellarkish on Tumblr

sorry…”, and this one from our frequent guest post writer here at Victor’s Village, @jj_dash, “I keep looking at it and I’m embarrassed. This is no good. Fix it…” Then there’s the lot off Tumblr, like “slow clap for the Photoshop amateur at Lionsgate responsible for that poster.” which was courtesy of brothermellark. Or, “I’m not even that upset about the editing to be honest, I’m more upset about the fact that they’ve given us hardly any stills, but they’ll give us one image of a photoshoot we’ve already seen. Like, at least release the entire photoshoot without the ugly background and coloring…” said by FrostingPeetasWounds. And to be frank, I tend to agree with everything being said by these fellow fandom members. Maybe we’re being too harsh, maybe we’re just a spoiled bunch of naggy whippersnappers? But, are we?

Here’s the deal, I get the concept behind the banner, I like that Peeta and Katniss are standing on the volcanic rocks of Hawaii, I mean in the arena, looking stalwart, and I’m still greatly looking forward to the reveals of the next banners in the campaign, but this one– this very first one feels slapped together, lacking genuine focus, and also severely lacking the look of a professional artists hands on it. It makes me feel that they’re putting out too much too fast, perhaps pouring more of their energy into Capitol Couture, and ignoring the tried and true phrase, “quality over quantity.” I also question whether or not the marketing department asked for outside opinions on these pieces, or this piece, because I guarantee you a focus group would likely have told them point blank, that that banner is not doing its job properly… at all. Oh well, it’s just the first banner, I’m sure it can’t get any worse.

 

Anyone else afraid that we’re going to end up seeing something like this in a matter of months though? Anyone, anyone at all?

 

Them There Eyes

The Hunger Games, Explored

We know. WE KNOW! You want to talk about the trailer, because oh my goodness… that trailer! But we’re holding off one more night, because such an event requires a thoughtful, collective FREAK OUT. You know we love to break things down, so marinate for a while and we’ll get back to you with that goodness later on!

We did, however, get another reveal yesterday! As the MTV Movie Awards started, the Hunger Games Explorer opened its virtual door to fans! We came, we saw… we said “That’s it?”

For all intents and purposes, Hunger Games Explorer is a fancy Tumblr or Pinterest board that gathers up fan reactions to the Catching Fire teaser trailer, along with a link to the teaser and a smattering of stills and gifs and fan art.

We enjoy all those things, of course. We just have multiple sources for this information already. We guess it technically is a way to explore The Hunger Games, but we had high hopes for a chance to explorer the world behind The Hunger Games, aka the districts introduced in Catching Fire and more of The Capitol, in an interactive format.

One idea gives us hope: Soft Launch! Maybe? Possibly? (Probably not.) The time between the teaser trailer announcement and release was not long enough for Lionsgate to create an advanced, detailed advertising experience. We’re hoping that there will be bells and whistles later on, closer to the release date. Think of Lionsgate as a classy lady who’s not going to give it all up on the first date! …We hope.

Capitol Tour v2.0… GO!
The Girl With The Pearl

Hunger Games Explorer Paranoia

If there’s one thing we’ve learned about Lionsgate, it’s this: They really enjoy suspense.

We may have lost of the suspense of not knowing WHEN the trailer would be released, but they were quick to replace that with something else: THE HUNGER GAMES EXPLORER.

OMINOUS!

OMINOUS!

Before we get into it– We gotta give love to Mia on Twitter, who let us know we weren’t the only ones to see the URL http://www.hungergamesexplorer.com and have our trash-filled gutter of a mind see Sexplorer… as if that were an actual word (though it sounds like it would be a fun word, if it were one!)

So far, all we’ve got is a countdown noting that the site will open after the trailer release. We know the trailer will be featured there… all glorious two and a half minutes of it. And then what? Well, we don’t know! SOME OTHER STUFF!

Remember the huge build-up for TheCapitol.PN? Remember watching and waiting? Then remember finally getting on and signing up? Remember plastering your Panem I.D. Card all over the Internet? …Then remember pretty much nothing else ever happening on the site? In all fairness, it’s still open and will probably be used in some capacity for advertising the next three movies, but last we saw, it was pretty static.

*le sigh*

*le sigh*

Given that, we see Hunger Games Explorer and the old fears creep back in. It’s like that time you start dating again after a lousy breakup. This website is going to make us love it, then leave us high and dry, isn’t it? ISN’T IT?! And then the website doesn’t want to see us anymore because it thinks we’re made of crazy. Anyway…

We’ll explore the districts of Panem just like Katniss and Peeta on the Victory Tour, perhaps one by one! But will there be movie stills? Will there be new information? Will there be interactive awesomeness? We’ve seen the locations and material goods provided by each district before, so we’ll skip any more of that filler, PLZKTHX. Most Hunger Games fans could write a graduate thesis on these books (some have!) and marketing campaigns should be geared to meet the expectations of those people rather than your average 8th grade student.

And what if we’re totally off base, and this doesn’t even have anything to do with exploring the districts? Where do we go from there? We just can’t handle it!

All We Know Is It Better Be Freaking Fantastic!

The Girl With The Pearl