On Saturday, we posted about how quiet things have been in terms of Mockingjay Part 2 sponsors, and we weren’t exactly complaining about it. But the next day, the silence was broken with this Samsung ad that aired twice during the MTV VMAs.
— Quarter Quell (@QuarterQuellOrg) September 1, 2015
We agree with our friends at QQ. We’re not feeling it. We’re more or less thinking WTF?
We’re not surprised that Samsung is back as a sponsor this year. And we’re ok with it. We figure they deserve a shot to make up for the really awful way they bungled the Mockingjay Part 1 teaser trailer release with their “COME SEE THE TEASER FIRST ON OUR TABLETS AT BEST BUY” promotion. So sure, come back, and put together that’s something actually awesome for fans. We’re ready to hug and make up.
But we don’t think this ad is a very good start. We *think* that they’re being tongue in cheek with the voiceover talking about all the craziness of the VMAs and then inviting people to relax and watch the pretty explosions (hi-def!) of war on their snazzy tablet. To “enjoy your last moment of peace [watching Mockingjay Part 2 footage] before the VMAs insanity begins again.”
We have a sense of humor. And, as we said we *think* the intention here was to be tongue in cheek about things. But it doesn’t really work and rubs us the wrong way. Maybe it’s the tone of the voiceover guy’s voice. Maybe it was how they glorified the crazy awesomeness of the VMAs at the expense of our beloved final movie and its serious themes. Maybe we’re overly sensitive about things.
At least since the spot was VMA-specific, they won’t be repeating it again.
Try again, Samsung.