Earlier this week, JJ made an excellent post about the best and worst moments in Mockingjay. It did a great job covering the bases, but I’ve still got a bit of a quibble that’s become pretty controversial among fans.
THE END OF THAT DAMN PROPO
The screening of the first propo was pretty brilliant, at first. We saw Katniss’ fierceness through the lenses of Castor and Pollux’s cameras, how District 13 cut and played upon her words for the ultimate effect. Then things got reallllllly familiar: A burning Mockingjay pin with outstretched wings, title treatment font, and Rue’s whistle, musically engineered to sound exactly like every Hunger Games movie promo in existence and the slew of popular ringtones.
We’ve talked to friends and fans alike about the decision and the results are pretty mixed. In fact, some people think it’s brilliant, that putting the movie advertising images in almost their exact form straight into the movie was a great nod to the audience and adverts alike. They consider it a tie-in of sorts. And truly, we’re glad they liked it.
Some others, including myself, found it to be so utterly displeasing. Besides taking you out of the scene by reminding you of the commercials, practically screaming “THIS IS A MOVIE! HOPE YOU WEREN’T TOO WRAPPED UP IN IT!” just after a powerful scene, it seems like an awkward pat on the back. Multiple people decided that their advertising style was so witty and perfect that they’d just add it into the movie itself, assuming District 13 would do the same thing a bunch of modern day PR folks did. We realize that big wigs we love, like Francis Lawrence and Nina Jacobson, were probably in on the decision too, so we’ll try not to judge so harshly. Perhaps it was supposed to be coming full circle, but instead some of us hit the fourth wall HARD and broke right through that sucker.
Mind you. we’re not saying that those elements aren’t good for a commercial or a propo. Both are meant to rile up a crowd, but for very different reasons. Could we have two equally smart but not quite so identical ways of riling up people on their couch considering a movie vs. people in a war torn dystopia considering revolution?
Did this ruin the movie for us? OF COURSE NOT! The movie was still incredible overall, but we all have our hangups and quibbles. it won’t haunt us forever, but my face will likely twitch in some fashion every time I watch that part. And then like two minutes later I’ll be fine because Effie is wittily insulting President Coin’s hair. So is the way of the world.
So what do you think? Was the moment a little TOO meta for you? Or was it just right?
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