The Courage of Tacky Taglines

As we’ve mentioned before, the new issue of The Hunger Games Exclusive is practically exploding with fandom goodness, including stills and lengthy interviews with the stars. But among all that glorious, visually lovely magnificence, something happened. Something we weren’t quite as enthusiastic about.

Issue-2

No, we’re not talking about how Samsung Galaxy seems to present just about everything in this fandom nowadays. Or the level of Photoshop achieved here. It’s that damn movie tagline.

THE COURAGE OF ONE WILL CHANGE THE WORLD.

Is that really the best we can do?

Yes, Katniss does have courage by the ton. And though she struggles, said struggles ultimately end in her defeating the Capitol and thus changing the world. But to suggest that she simply does it alone without extreme amounts of pressure and/or encouragement from people behind the scenes is just preposterous. Does she deserve credit? HELL TO THE YES. Her alone? NOPE. She is the symbol of the rebellion, a rallying figure and a catalyst for action, but she is not the whole damn rebellion.

But it’s not even that, really. It’s the actual phrasing of the slogan. Something about it just screams “CHEESY 80s ACTION FILM!” This tagline seems more suited to Chuck Norris or Arnold Schwarzenegger, running in slo-mo toward a helicopter in camouflage, than Katniss Everdeen. Or one of those inspirational films about the fight to change some unfair, old-fashioned political policies. Again, not The Hunger Games.

It’s also reminding me of those really persistent military ads from a few years back:
ArmyOfOne

For those of you outside the US, this campaign was EVERYWHERE for a number of years and apparently did its job well with the branding, so much so that we think of it every time we hear something referring to the general power or strength “of one”.

Maybe we were spoiled by the first two films, which both had taglines that referenced back to the books and got us excited. “May the odds be ever in your favor.” “The world will be watching.” “Every revolution begins with a spark.” “Remember who the enemy is.” By comparison, this latest tagline feels like it was picked out of a general action movie slogan catalog.

But we only get one trailer, so I’m assuming there’s only one tagline. In the meantime, I’m putting the tagline with a movie that seems more suited for it:

THE COURAGE OF ONE WILL CHANGE THE WORLD.

THE COURAGE OF ONE WILL CHANGE THE WORLD.

The Girl With The Pearl

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5 comments

  1. Agree with you. Ther tagline always bother me,ever since I read it.Another bothers me include ” Katniss spreads her wings as she fights to save Peeta and a nation moved by her courage.”and”Fire burns brighter in the darkness”.Just wondering if I read a diff book.Of Course those may apeal to non-book viewer, but to me ,those always seems odd

  2. You say cheesy 80s action flick, but I only see Lucy Lawless wielding a sword in a tacky breast armor while the voiceover claims that ‘Her courage will change the world’. 😉

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