We all really got our hopes up that there was FINALLY a trailer yesterday, but instead we got a countdown to a trailer. Better than nothing, right? The trailer is still coming and while we’ll admit that our enthusiastic nature has waned during the waiting game, we know we’ll be psyched once we actually see it.
However, the news about the trailer that came out that day was pretty bummerific too.
First, the news that the trailer was only going to be 1 minute 45 seconds long.
Yes, NATO guidelines state trailers can’t be longer than 2 minutes after October 1 and this trailer will play in theaters after that time. So we looked up a ton of other movies coming out in November– because all of them already have trailers at this point, some for months. While many of them have a trailer that’s less than two minutes, almost all of them also have a trailer that is MORE than two minutes. Because most movies introduce at least two trailers, one of which is “international” and doesn’t have to strictly adhere to NATO guidelines as long as it makes theaters in the rest of the world happy (which is apparently easier.)
Which brings us to point two: An international distributor let it spill yesterday that this would be the FINAL trailer, then backtracked a bit and said it was the only “full” trailer. What does that mean? Ohhh.. THIS IS THE LONGEST TRAILER WE ARE GOING TO GET. And probably the only one, because non-full trailers will likely = that 1 minute teaser we already got and 30 second TV spots.
DO YOU THINK I LIKE POSTING FRUSTRATION GIFS, EVEN IF THEY’RE DISNEY?!
*briefly meditates* Okay… okay… I think I can talk about it some more.
It’s really hard not to get bummed. We love Lionsgate for bringing The Hunger Games to the screen. But when you have a campaign THIS BIG and it gets delayed and whittled down to as little as possible, it isn’t fun anymore for the fans. Just like Merida up there, it gets us frustrated because we’re being sold short.
Yes, we’re going to see that movie no matter what the advertising, essentially. WE’LL GIVE YOU OUR MONEY. In return, can you give us more promotional footage than say, Dumb and Dumber To? We think we deserve that much for all the amazing records, attention, and profit we’ve given your company over the past couple years. Just sayin’.
“Shut Up And Take My Money” Is a Meme, Not A Suggestion,
The Girl With The Pearl