As we Hunger Games fans scrounge around for any news about our beloved Mockingjay, we got a few more bread crumbs in the October edition of Empire magazine.
Yes! News about Hunger Games 3! Wait. Are you new, Empire?
Well, not really. But using Hunger Games and then a number is a big pet peeve of fans. Granted, the official title of the film, The Hunger Games: Mockingjay Part 1 is a REALLY long title. You can’t expect THAT to be used all the time. And Mockingjay by itself doesn’t mean much if you’re not familiar with the books. I don’t mind the use of Hunger Games on the cover. It’s the main brand of the stories/films. But right next to it they put Exodus: Gods and Kings. Would it really have been so hard to find a way for Hunger Games: Mockingjay to work?
The naming issue wasn’t the only thing to irk fans though. The BIGGER wound is that they use A STILL FROM CATCHING FIRE on the cover. What happened here? Seeing above the use of Hunger Games 3, Empire is trying to remind people quickly about this movie. So Hunger Games AND the lead – Katniss. If they had used one of the Coin/Plutarch stills from May this could have confused non-fans. Beyond that, THIS IS THE COVER. YOU PUT THE STAR ON THE COVER. And the only still of Katniss in Mockingjay that has been released yet is the one from Entertainment Weekly’s Fall Movie Preview. Did EW still have exclusive rights to it and that’s why you’ve got good ol’ Quarter Quell Training Katniss here? And since the article inside is just a short tease with very little new information, I guess we shouldn’t expect much on the cover either. But it stings that they used a still from the prior movie to promote Mockingjay in the October edition of their magazine. If it were a January edition promoting the whole year’s movies, ok that’s totally understandable. There’s still 10 months to go. But for an October magazine of a movie opening in November, it’s just mind-boggling. What is going on here?
Which leads into the whole “where is Katniss?” refrain that’s been floating throughout the fandom all summer. The main two themes in the fandom for months have been “where is the trailer?” followed closely by “Is Katniss even in this movie?” Now that we’ve gotten a character poster of pretty much every main player except Katniss, we know it’s coming soon. Though it seems I’ve been writing about “soon” since March, so we must always be careful to keep those expectations in check.
Fans are left to wonder at what the strategy was here – is this attempt to be REAAALY in-universe and have us pretend that Katniss is dead? But we all know she isn’t because Beetee told us that in early July. And if you’re completely out of it you’ve still seen her for a few seconds in the teaser trailer showing us that yes, indeed, THE MOCKINGJAY LIVES. How long is this game supposed to last?
Or does this no-Katniss approach have nothing to do with the storyline of the in-universe marketing at all? Rather, maybe it’s an attempt to keep the suspense by revealing as little as possible about the thing people want the most? Then, finally in October through November bombard the world with Katniss everywhere? All we can do is speculate and hope that it happens before the November magazines come out.
No more Hunger Games 2 stills please.