Yesterday JJ wrote about the internet phenomena now termed the Ice Bucket Challenge. In truth it has become a phenomena, sort of like Planking, or Grumpy Cat– only in the case of this so-called fad, money is being put to good use, and more remarkable than that– it’s being donated to a good cause. When I think of viral money-making ventures on the internet, I am left with very few times in our most recent history where the money being gathered was for an all out altruistic cause. Kickstarter for instance has been home to some pretty fast-moving, and lucrative viral money gathering campaigns– but those campaigns were more often than not to gather money to help make a fan favorite TV show come back from stasis in the form of a feature-length film like Veronica Mars, or help with packaging and distribution of DVDs box sets for web video series’ like The Lizzie Bennett Diaries. The Ice Bucket Challenge is quite the fad for sure– but it’s for a good cause, and it’s bringing awareness to the masses about a debilitating, degenerative disease that has no cure, and is in near constant need of funding for research. Government subsidies can only take certain causes so far, and that includes medical research. ALS is not a sexy disease, meaning there are no famous people that are in the limelight right now who will come out and say “hey, I’ve got ALS– we need to pay attention to this disease right now!” That’s why it’s still known as Lou Gehrig’s disease, for an American baseball player whose hay-day was in the 1920s and ’30s. Soon however more people might become aware of another famous sufferer of the disease, Stephen Hawking the world renowned physicist– as a biopic about his early life will be out in time for the Oscar season.
Celebrity endorsements always seem to give the masses a good jolt though, right? That’s why when 90% of Hollywood starts to post seconds long videos of them selves dousing them selves with icy water– makes well, such a big splash. And since this is a Hunger Games themed blog, when a quarter of the principle cast, and the director, and producer of the film franchise step onto the band wagon– we pay attention like hungry Disney orphans. So, when Josh Hutcherson, and Sam Claflin posted their Ice Bucket Challenge videos a couple of days after the 24 hour challenge clock was set for them, the Hunger Games fan sites had a little 3 am Field Day in their jammies.
Sam however was dressed from head to waist in a rain coat, and waist to knees in swim trunks. And our dear Peeta (Josh), joined the ever growing club– AKA the White Wet T-Shirt Club– then ran like crazy to jump into a warm swimming pool’s depths. Sam wins for originality, Josh wins also for failing to keep a stiff upper lip. The videos will keep us entertained for days on end, the GIFs alone should more like. However, as this point for The Hunger Games community buckets filled with ice water are a mere distraction from the near constant, and nagging mantra of “where is the full length trailer, where is the full length trailer, where is the full length trailer?”
It’s cold, it’s hard– but I’m just saying what everyone is thinking, right?
Them There Eyes