Today, we’re going to be positive and grateful. For what, you ask?
Though we’re still confused about why the Katniss ad for Always exists, today we will show our thanks that some other character-specific ad campaigns DON’T exist, even though they’re surprisingly more relevant to the story than tampons.
At least we’ve not yet seen…
Peeta’s Pastries – Not the fresh yum yum shop pastries at Comic-Con (even though they totally stole the Effie cupcakes design). We’re talkin’ prepackaged, dry cakes with a frosting filler served en masse! All covered in icing Mockingjays, arrows, arena obstacles, and more! Just like out of Mellark bakery (except with more sugar and artificial preservatives!)
Haymitch’s Liquor – Though we would most definitely name a little homebrew project after Haymitch, could you imagine an actual liquor brand releasing commercials with Katniss’ mentor drunkenly attesting to its level of awesome? Or creating unique labeling with Hunger Games fans in mind using Haymitch? Spit take worthy, possibly hilarious, yet sadly 100% inappropriate. But most fans are old enough to drink anyway, so why not?!
Gale’s Hunting Bows – What product does The Hunger Games show off more than anything? WEAPONS. So why not sell some badass hunting gear?! Promoted by a male character, of course, so that men don’t have to feel shame and outrage because a woman like Katniss can handle a weapon just as well as them!
Johanna’s Body Lotion – If you’re often naked or scantily clad in low cut outfits, you NEED a moisturizer that leaves your skin looking beautiful! Johanna knows the secret to soft, supple skin, even on a recently shaved head!
Finnick’s Manscaping Products – Hair gel, chest wax, self tanner, and more! Finicky probably uses it all. Now he can share his methods with the modern male population so they can ALL be studly! Or maybe just throw him into an Axe body spray campaign, because anyone who looks that good MUST smell good, despite the sweat from continuous workouts!
Aren’t you glad these things DON’T exist? Don’t you feel better?
This doesn’t make every product partnership that’s been associated with the film good (most aren’t), but sometimes we gotta be happy that there’s only one product tie-in tweet we’d categorize as utterly ridiculous.
Of course, we also want to show that specific character tie-ins are tough to pull off for this franchise. The only one we could see so far is Samsung possibly using Beetee to tie in with their technologies, but that hasn’t happened yet. Advertising can be fun, but we just gotta make sure everyone knows THERE’S A LINE!
If You Want To Sell Brands, Maybe Start With A Story That Isn’t About Poverty?
The Girl With The Pearl