In case you didn’t already know it, we’re gross. So much so that the whole advertising world is busy telling us how gross we are in an effort to help us conceal our unholy level of disgusting, because we should totally be ashamed!
These companies sell us (and in part help create) our insecurities. But don’t worry! Then they empower us! How, you ask? By making us feel insecure about having said insecurities, of course!
Thankfully, The Hunger Games isn’t like that. They may sell clothes, makeup, and nail polish that represent the selfish, ignorant elitists of the tale that should in no way be glorified. They may try to sell us elongated sandwiches full of irony to promote a film about the struggles of the starving and underprivileged. They may soften the collective fan experience by only letting people who possess certain technologies or live near certain stores get exclusive early access. But they would never exploit Katniss’ gender as a means to pander to a false empowerment campa— OH WAIT.
*blink blink* WHAT?
First off, as many fans have discussed several times over on every Hunger Games related form on the Internet– Katniss Everdeen does things LIKE A GUY. One of the most interesting thing about her is that she transcends gender stereotypes by taking on traditionally masculine roles. If anything, Peeta is the one who does things #LikeAGirl.
Don’t get us wrong– we still think Katniss has a hefty dose of femininity and is a great role model. But she can be a great role model for ANYONE, not just girls. If Katniss and Peeta’s genders were reversed, the main character would still be a great role model. To say that her accomplishments matter BECAUSE she is a woman and that she should inspire girls any more than boys is just ludicrous.
Does she get super secret strength just from having her monthly period? Is that what makes her such a great hunter, strategist, and leader? DID WE MISS THAT PART OF THE NOVELS?!
Also, this totally fails to empower us. It has the opposite effect:
- Katniss Everdeen is made of pure awesome. She fights for justice, leads a nation, and creates a new way of life for the entire populace of a struggling society.. and hey, she’s a woman!
- Well, I’m a woman and I do none of those things. Therefore, I SUCK. And don’t dare try to tell me I could sway the nation and lead a bloody human rights revolution right now, because then you’re just lying.
Then Always jumps in to really drive that point home:
We really, really hope this isn’t a long-term, ongoing partnership with this brand. It’s straight up patronizing: “Oh look, she’s a strong, heroic leader AND a woman! Let’s all stop and treat that like an anomaly!”
A major facet in Katniss’ likability factor is that she hates misleading campaigns that paint her as a false hero for the people. In a strange way, that’s what makes her a real hero.
It’s painful to equate that Katniss’ success and power to the fact that she, just like all the other women out there, survives that time of the month. In fact, it gives us cramps. Katniss never seems to get cramps. Dammit, we can’t ever measure up to this chick!
All in all, we think our friend Joan said it best when it comes to the premise of this whole campaign:
And There Goes The One Topic We Never Thought We’d Come Across Here,
The Girl With The Pearl