News came out today that Mockingjay Part 1 would indeed have a presence at San Diego Comic Con. Yay! That’s awesome and great. And expected, since Lionsgate has been saying all along they would be at Comic Con since January. But now we know some of the stars will be there, which is great news for fans who long ago bought tickets thinking that Mockingjay would have a presence at the Con.
But then came the news of the Samsung partnership with Mockingjay Part 1, and how this would affect the LONG AWAITED Mockingjay trailer release.
In a first-of-its-kind experience, fans will have the opportunity to preview the highly-anticipated The Hunger Games: Mockingjay – Part 1 trailer on the Galaxy Tab S at an exclusive premiere in San Diego during Comic-Con on Friday, July 25. For those outside San Diego, beginning Saturday, July 26, fans can visit participating Samsung Experience Shops within Best Buy locations nationwide throughout the weekend to preview the trailer.
So basically, the trailer will debut at SDCC ONLY on July 25. Then over the weekend you can watch the trailer IF YOU GO TO A BEST BUY STORE. If you’re an international fan, you’re out of luck until next week, when the trailer presumably goes online.
But don’t fear, fans without SDCC tickets or a Best Buy nearby, I’m sure there will be plenty of low quality versions of the trailer recorded on people’s MOBILE DEVICES that will be uploaded on the internet. It’ll be everywhere. Even if you want to avoid it, there inevitably will be screenshots all over social media that weekend.
To say I’m disappointed in this rollout plan would be a gross understatement. The thing I love about trailer releases is to share the experience online with fans around the world. Last year’s online release of the Catching Fire along with SDCC was such a fun event for fans everywhere. This staggered release RUINS the opportunity to make the release a big worldwide experience. To think that fans are going to ignore the LQ versions that will pop up to wait for Lionsgate to post on YouTube is preposterous. We had evidence of that a few weeks ago when the first teaser leaked. It will not work.
The people that really want to see your movie trailer ASAP are your hardcore fans. So a trailer release should be focused around THE FANS and how you can make that experience special. Instead, the rights to the trailer release were sold to Samsung. We certainly don’t question Lionsgate’s right to money off this movie. That’s why they’re in business and we’re very glad they’ve made these movies! But they really should keep in mind who their customers are. The customers who will see the movie several times, buy the merch, and give the movie buzz care THE MOST about trailer releases! Please stop destroying the experiences that they value and have waited for desperately for a few extra bucks.
And so what should be happy news (A TRAILER IS COMING. FINALLY. YES.) is tinged with sadness.