Almost as soon as everyone laid eyes on that Mockingjay Part 1 teaser, we were wondering WHERE ARE THE REBELS? What is Beetee doing and why isn’t he hacking this feed? It’s not a big leap to guess that the next Mockingjay teaser will be a piece of rebel propaganda in some form. Whether it starts out pro-Capitol and then gets hacked or is purely rebel propo throughout is the greater question. Though my preference would be the former, cause I want to see some hacking. It would be cool. And for non-book readers, a big surprise. (Maybe it can distract the dumb “evil Peeta” questions for a while.)
I’m excited for this presumed teaser 2, because that means we finally get to see Katniss. Funny that the star of the movie, the actual MOCKINGJAY is sight unseen at this point. I blamed it on X-Men promotion for a while, but at this point it’s just weird. Release a character poster or something at least. She’s the title of the damn movie after all. We’re way past the point where it needs to be kept under wraps.
Speculation of WHEN all these things will occur makes me exhausted, because I have been speculating incorrectly for about the last 5 months about the timing of Mockingjay things. It’s depressing to have hope and then have it be squashed OVER and OVER again so I’m very tired. The Mockingjay First Look, the District Heroes posters, and the teaser have been AWESOME, but the delayed start and the slow pace have put a damper on all of it. To maintain buzz about the movie, we need actual NEW CONTENT to pull fans out of this state of 99% “meh” and 1% “YEAH.” Cause while the quality of content is extraordinary, the start date was late compared to the fandom’s expectations, and so far, the pace of the promotional releases in May-June has been sluggish.
So, if this rebel propo doesn’t show up next week to accompany Dawn of the Planet of the Apes to then be followed by an FULL LENGTH TRAILER (with an actual montage of film footage!) and a ton of other things at San Diego Comic-Con, I don’t know what to think, other than WHY and WTF?!? And I think the most of the fandom will be right there with me.
Catching Fire‘s promotion started in January 2013 (or Nov 2012 with the logo if you want to be picky), so it was completely understandable to have month long breaks between promotional content releases. Because the content in Jan, Feb, Mar, Apr, and May added up to be pretty substantial by this point last year. You definitely can’t say that with Mockingjay.
Even the Capitol Complaints (er, I’m sorry, Capitol Concerns) inbox came too late. Sure people had some fun with it on Friday, but fans don’t want to scream, beg, or in any other ways vent about the lack of promotion anymore. They’ve been doing that hardcore for 3+ months. We’re so tired, Katniss.
Fire will catch, but you need to keep feeding the flame.