Money, Money, Money

Date check time – tomorrow is the first day of April! Maybe a month where we actually get news about a Mockingjay movie!?! Tomorrow is also April Fools’ Day, an annoying day where you can TRUST NO ONE. So I’m going to hate that. But maybe, after April Fools’ Day we can get some Mockingjay news? I’m dying here.

Happy New [Fiscal] Year, Lionsgate!

Happy New [Fiscal] Year, Lionsgate!

But enough of my desperate begging, did you also know that tomorrow is the first day of Lions Gate Entertainment Corp’s fiscal year?  Yep, I was so bored with the lack of Mockingjay news, I spent some time on their investor relations site.  Their year closes today, and then the auditors come in to check that the money was counted right. The annual report, or 10-K, won’t come out until late May but it did spur me to check in to see where the final totals for Catching Fire ended up. You may have heard a few months ago that Catching Fire surpassed Iron Man 3 to be the number one US domestic grossing film of 2013, which is especially impressive when you realize the film was only released in 2D and IMAX, not those extra 3D formats that bump up total receipts.  But it raked in even a few more million after surpassing Iron Man 3.

Congratulations.

Congratulations.

Here are the stats per BoxOfficeMojo.com

Domestic – $424,645,577

Foreign – $439,897,616

Total –  $864,543,193

 

That’s a whole lot of money. I doubted that Catching Fire would surpass The Hunger Games’s domestic gross (just because THG’s success was so very massive). Though I did see Catching Fire in theaters 7 times compared to The Hunger Games 4 times, so maybe a few other fans like me did the same thing and ca-ching ca-ching. Happy days.

I had higher expectations for Catching Fire’s foreign take however, especially with all the extra emphasis on international markets (the parties at Cannes, more international premieres, etc). The more or less 50/50 split domestic/foreign is increasingly rare for blockbuster movies. More and more blockbusters make 2/3 of their total box office overseas. Though Catching Fire still made $157 million more internationally than it did with The Hunger Games (and improved from a 60/40 domestic/international spit). $157 million is basically an entire hit movie’s US box office in itself, so it’s huge growth. But I bet there will be a continued focus on getting the rest of the world watching so that the Mockingjay movies are even stronger internationally, and of course, keeping US audiences energized so they can try and top the success of Catching Fire.

Now that the new fiscal year has started let’s start spending some of that marketing budget on Mockingjay Part 1!

JJ

 

 

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