Dear Hunger Games fans…
Y’all are dramalicious.
Not ALL of you, of course. But some of us like to see things. To create issues what no real issues exist.
Case in point: The Mockingjay/ Divergent marketing “scandal”.
As you may remember, Lionsgate ate merged with Summit Entertainment recently. Given this, many of their marketing efforts are intertwined. Lionsgate owns The Hunger Games and Summit owns Divergent. So far in their partnership, the merge hasn’t blatantly meant any unprecedented delays in marketing, but someone out in the Internet whispered (probably on the cesspool that is tumblr) “There hasn’t been much Mockingjay Part 1 promotion yet because of Divergent’s promotion.” And just like that, complaints and worries took off.
Suddenly, a portion of the internet dissolves into feisty grandmas watching their soap operas:
“That new slut Divergent thinks she’s gonna just come in and steal Mockingjay’s man! To hell with that hooker!”
You gotta calm down there, Chuck.
Yes, at this time last year, we had the new poster reveal and a couple images of Victory Tour promo featuring Katniss and Peeta. Contrary to popular internet belief, we did NOT have the Capitol Portraits yet. Those came in March.
So really, we’re on par for what we had for Catching Fire at this time last year. Yet everyone’s looking to another YA movie to blame for that. HUH?
First off, we forget that Mockingjay Part II is still being filmed and the studio could very well be waiting until the focus is off filming before they worry about promotion for Part 1. It’s going to make a killing at the box office either way. Even so, The Hunger Games and Divergent are still marketed by two different teams, so it’s not as if promotion for one negates the other. Lionsgate and Summit marketing have been known to work together in the past, not cockblock each other. And frankly, there’s no way in hell anything happening in November is going to affect a movie coming out in March. If people want to see Divergent, they’ll go see it regardless of whether or not Mockingjay character portraits show up in the meantime.
Secondly, can’t YA fandoms all just get along? YA fandoms like to get elitist, judge each other, and in this case, blame each other for their problems. Hunger Games fans want more stuff and they’re not getting it, so they look to blame Divergent. There’s already so many people out there trying to discredit and undermine the young adult adaptations out there (including the ones that will forever hate on The Hunger Games, even if it won all the awards) that we should support each other instead of running around hating on each other. Capice?
Stop Being Jealous When Another Pretty Girl Gets Attention, Wannabe Prom Queens,
The Girl With The Pearl