So here we are friends, stuck in the middle of February. The Catching Fire DVD doesn’t come out for a month. And it’s still too early for much marketing activity for Mockingjay. What to do, what to do?
Seems like some people are keeping busy by starting rumors.
When are we going to get a Mockingjay Part 1 teaser trailer and full trailer? This is an easy rumor to start. Since the Mockingjay release dates are the same weekend as Catching Fire, the lazy rumor is to just assume that Lionsgate will replicate their marketing calendar date per date. So, teaser trailer at the MTV Movie Awards in April and full trailer at San Diego Comic Con in July. This could very well happen. Both events are high-profile and the timing fits well. And their plan worked out pretty amazingly for Catching Fire. Why mess with success – maybe they’ll do it again. OR maybe they won’t. WE DON’T KNOW YET. What we do know is that an unnamed tumblr “source” shouldn’t qualify as a source.
April and July are too far away for me anyway. What about some reveals in February and March? There were Catching Fire reveals during this time period last year, like the awesome Capitol propaganda pieces announcing the Victory Tour and the Capitol Portraits. Those happened in late Feb and early March. So does this mean we need to be obsessively checking our various social media sites for news? Well, yes, and no. As the days tick by the inevitability of Mockingjay Part 1 marketing is more realistic. That’s just how time works. All this stuff is going to happen… eventually.
But I would caution that counting on a date per date replication of the Catching Fire marketing plan is setting yourself up for disappointment. The Mockingjay Part 1 plan has already strayed from Catching Fire. Remember in January 2013 when there was the Entertainment Weekly cover article and all those exciting stills?
Yeah, nothing yet for Mockingjay besides the logo poster. And that was great and exciting but it wasn’t much of a new reveal – it was basically shown to us at the end of Catching Fire. Though I always feel a spark of hope Tuesday/Wednesday each week that THIS WILL BE THE WEEK the EW thing happens. And then every week it’s something else and I go about my week.
So while I appreciate how the rumors are keeping the fandom excited during this downtime, I’m really not going to believe anything and and I will trust no one. Because I think the people that actually KNOW can’t and won’t tell us until they’re good and ready. And evidently, they’re not ready.
The upside? The awesome feeling you get when these things come completely out of the blue. And all the freaking out that ensues.
We know that all this stuff is coming. And that it will destroy us in the best way when it does.