Fast forward to November 2014 and all those Mockingjay Part 1 premieres. What will our leading lady Jennifer Lawrence be wearing? Well if you believe Page Six, it will continue to be Dior. And then some more Dior a year later for Mockingjay Part 2. While not confirmed by Jennifer Lawrence’s reps or Dior, Page Six claims that an additional 3-year deal with Dior (worth $15-$20 MILLION) is imminent. Since becoming a spokeswoman for the brand in 2012, we’ve gotten used to seeing her wear Dior for all her many red carpet events. So much so that it’s become a game to predict which of the Dior looks she’ll be wearing, and some of you out there are getting really good.
I am by no means a “fashion person,” but in my unscientific poll of Jennifer Lawrence fans, the feelings about Dior are pretty negative. The 2014 Golden Globes dress became an internet meme of bedsheets and black belts. The dresses for the various Catching Fire premieres had very mixed reviews. Before this year’s SAG red carpet, Twitter and Tumblr was full of comments of people dreading the Dior dress that she would be “forced” to wear. And yeah, I was one of them. (And sighed with relief at the SAG dress. Miracles can happen, guys).
In the interest of fairness, I will now put on my devil’s advocate hat and try to explain why she would look to extend this relationship. 1) Did I mention $15 to $20 million dollars? I don’t care if you’re also making bank as a movie star, you don’t just sniff away that kind of cash lightly. You think it over seriously. 2) Even if people have been unhappy with the dress selections, Dior is an upscale fashion brand. In terms of endorsements, a high-end fashion brand is a good choice. It’s worlds better than, say, those drugstore fragrance deals that so many celebrities have (PLEASE, NO, NEVER). 3) Ease of dress selection and those pesky red carpet interview questions. If she’s always going to wear Dior, that winnows down the potentially overwhelming options a lot, and makes it a lot easier to answer Guiliana Rancic’s inevitable “what are you wearing” question without flubs. And finally 4) Maybe she actually likes the looks? You never know, we all have different taste in fashion. Ok, this is where the devil’s advocate thing starts to break down.
With that out of the way, why is the prospect of an extended deal with Dior breaking my heart? Because as a fan, I want her to look beautiful and fabulous and have the options that the whole world of the design community offers to her. No doubt if she was a free agent fashion-wise, she’d have almost first pick of any dress at any big event. And also, variety. Isn’t variety nice and liberating? Or at least liberating in the sense of not having to pull up your strapless gown throughout the night? And maybe if Dior didn’t have an exclusive to all your red carpet fab-ness, they would work harder to get the right look for YOU.
But I know. $15-$20 million dollars is damn tempting. I can’t say I would turn it down either.