Shut the Dior

Fast forward to November 2014 and all those Mockingjay Part 1 premieres. What will our leading lady Jennifer Lawrence be wearing? Well if you believe Page Six, it will continue to be Dior. And then some more Dior a year later for Mockingjay Part 2. While not confirmed by Jennifer Lawrence’s reps or Dior, Page Six claims that an additional 3-year deal with Dior (worth $15-$20 MILLION) is imminent. Since becoming a spokeswoman for the brand in 2012, we’ve gotten used to seeing her wear Dior for all her many red carpet events. So much so that it’s become a game to predict which of the Dior looks she’ll be wearing, and some of you out there are getting really good.

This SAG 2014 dress was a welcome relief. (Source: Getty Images)

This SAG 2014 dress was a welcome relief. (Source: Getty Images)

I am by no means a “fashion person,” but in my unscientific poll of Jennifer Lawrence fans, the feelings about Dior are pretty negative. The 2014 Golden Globes dress became an internet meme of bedsheets and black belts. The dresses for the various Catching Fire premieres had very mixed reviews. Before this year’s SAG red carpet, Twitter and Tumblr was full of comments of people dreading the Dior dress that she would be “forced” to wear. And yeah, I was one of them. (And sighed with relief at the SAG dress. Miracles can happen, guys).

In the interest of fairness, I will now put on my devil’s advocate hat and try to explain why she would look to extend this relationship. 1) Did I mention $15 to $20 million dollars? I don’t care if you’re also making bank as a movie star, you don’t just sniff away that kind of cash lightly. You think it over seriously. 2) Even if people have been unhappy with the dress selections, Dior is an upscale fashion brand. In terms of endorsements, a high-end fashion brand is a good choice. It’s worlds better than, say, those drugstore fragrance deals that so many celebrities have (PLEASE, NO, NEVER). 3) Ease of dress selection and those pesky red carpet interview questions. If she’s always going to wear Dior, that winnows down the potentially overwhelming options a lot, and makes it a lot easier to answer Guiliana Rancic’s inevitable “what are you wearing” question without flubs. And finally 4) Maybe she actually likes the looks? You never know, we all have different taste in fashion. Ok, this is where the devil’s advocate thing starts to break down.

With that out of the way, why is the prospect of an extended deal with Dior breaking my heart? Because as a fan, I want her to look beautiful and fabulous and have the options that the whole world of the design community offers to her. No doubt if she was a free agent fashion-wise, she’d have almost first pick of any dress at any big event. And also, variety. Isn’t variety nice and liberating? Or at least liberating in the sense of not having to pull up your strapless gown throughout the night? And maybe if Dior didn’t have an exclusive to all your red carpet fab-ness, they would work harder to get the right look for YOU.

But I know. $15-$20 million dollars is damn tempting. I can’t say I would turn it down either.

JJ

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15 comments

    1. These are one of the times where I’m reminded how much we are like the Capitol. HG should know better and shouldn’t really care what she wears as long as she wear something appropriate (no miley cyrus shit).

      1. Yes, our world’s resemblance to the Capitol is a huge reason why THG resonates with people and one of the reasons Lionsgate has been able to blur the lines with some of the movie marketing with such ease (Capitol Couture). When I watch some of the red carpet shows I think Caesar Flickerman would be very much at home next to other members of the entertainment media.

        What she wears to these big events is going to be a huge topic of discussion for as long as she goes to the events, as are the companies she chooses to align with. Fortunately in these situations when the eyes of the world are on her it’s not about a death match and “just” about lots of money. I’m not begrudging her making money from endorsements. She’s a big star and her “brand” is valuable. The prospect of her wearing only one designer for 3 more years seems boring to me though. Dior is no Cinna.

        1. Well it’s not like she wears Dior all day, every day. Maybe it just seems like that to the world because those big events are where we would see her most. But for her it’s pretty much a once in a while thing, and why do I keep getting sucked into this conversation?! *posts comment, backs away…*

      2. Oh I’ve fully accepted that the modern Western world is the inspiration for the Capitol. Definitely not as bad, although we have our faults. But then people want to condemn the Capitol, then bitch about Jen getting paid to model and wear couture and high-end gowns because THEY don’t like/are bored with some of them. Seriously, poor her, and poor us for having to deal *rolls eyes*. We don’t have to like every style everyone wears, but for real people, get a grip.
        FYI, I’m not deriding this specific article, I know this site does little odds and ends that are directly/indirectly related to THG. But the whole mini-controversy surrounding Jennifer’s Dior contract should really be a non-issue, as well as none of our business.

  1. And just to troll all the people who are just so bored with seeing her in Dior it hurts, I hope she shows up at the Oscars wearing a gown with huge “J’adore Dior”s logo’d all up and down that thing. That would never in a million years happen, but I would certainly fall off the couch laughing. 😀

  2. Well, my first thought was “Yay, with that kind of money she can produce and greenlight any small indie project she wants!”. And that was pretty much where my though process ended. I really don’t care what she or anyone else wears on a red carpet – other than I might sniff and call BS when I see the men at a semi-important event dressed for the pub while the women wear high heels and designer gowns. But that is all.

    1. Yup, mse! That was my first though too. She’s given some hints that she might take a break from acting and she’s also expressed an interest in producing. We also know that she is very, very smart despite the goofy on-stage persona. Life as a top-billing star rarely goes on for more than a few years and JL is intelligent enough to turn those few years into a fortune large enough to give her the freedom to do something else — such as producing or acting indie films. Or she could just take a few years off to, you know, rest a little! I bet she won’t miss the Red Carpet routine one bit once Mockingjay 2 is launched.

      1. She currently has like 5 projects in the works so she secured for the next 5 years or so. I’m mostly pissed at HG FANS not the media for hating on her Dior choices. Is it something that I would wear? Of course not but we seriously got to stop being judgmental about other people’s clothes.

  3. Here is where I believe life is imitating art. So, Jennifer gets paid $20 million to wear Dior Haute Couture. I wonder how much the people who actually do the work to make the clothes get paid. I am talking about the people who actually cut and sew the fabric. What about the way the material is processed? There is still slave labor out there people, and Dior has refused to comment on any of this. Now, I am not hating on Jennifer because she made the deal. But I am hating on the fashion industry that perpetuates the disparity in our world. How is this deal any different than the deal the Capitolites made with the Districts in Panem? Sure, there are no children fighting to the death. But we are still subjugating a large proportion of the world in order for us to look good and enjoy our North American lifestyle.

  4. Carrie, the kind of one-if-a-kind haute couture gowns JL is wearing are not mass-produced and the designers and other craftsmen who create them are well paid. You are more likely than JL to be wearing a T-shirt made in Bangladesh in a death trap factory by women who make pennies a week.

    Dior has some off the rack lines that may be a problem, though but that’s true of pretty much every garment industry manufacturer. One of the issues with the way garments are made now is that the sourcing is contracted out and changes constantly, so its really hard for companies to know where and be whom their gazillion T shirts are being made. And the biggest issues are with low-priced, high volume goods, not with the top-of-the line stuff.

    If you want to make a difference shop for clothing made in America — here we have unions and safety rules that really do help.

    1. Oh don’t worry, I do buy American/Canadian made, or I buy second hand. BUT, even though the gowns she will be wearing are one of a kind’s, the company as a whole has problems- and that is where they get the money to pay these stars the big payouts. The industry as a whole has problems. And my point is, we in North America just turn a blind eye to it all because it makes us uncomfortable and because it is a huge issue. I don’t want to argue about it, but I wish that instead of defending the industry, more people would work to make a change.

  5. You are absolutely on target, Carrie! It’s so sad that our North American textile and garment manufacturing business has basically disappeared. My aunt owned a textile converting firm that did all these magnificent fabric designs in New York, and did all of its printing in North Carolina and Georgia. Her firm and the printing plants all went out of business 20 years ago; she couldn’t compete with the cheap foreign competition that was non unionized and that was subject to absolutely no environmental and safety regulation. My uncle worked for a company that did the most beautiful US made woven plaids and seersuckers — same thing — out of business.

    There is something to be said for protectionism and import tariffs, even though it means generally higher prices. But since the advent of the industrial revolution, fabric and clothing manufacture has always gravitated to the lowest cost countries — England lost its industry to the US, then the US lost it business to Asia.

    Perhaps we need another Gandhi to get us all to wear homespun, but then where would I keep the sheep since they are no longer welcome on the Boston Commons 🙂

    1. It’s all about globalization, free trade and the massive international companies controlling them, and it’s so much bigger than the fashion or the garment industry. It’s hard to break away from that, even if you try buying as much local products as possible, because it is what our society is build on at this point… And it’ll eventually lead to the whole system’s collapse. I just selfishly hope that I won’t be around to see it.

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