I like Capitol Couture! There I’ve said it, I’m outed or something. I know Capitol Couture is not the most popular aspect of the promotional campaigns surrounding The Hunger Games franchise, but for me I think it’s kind of unprecedented, and a little bit on the brilliant side of marketing. I know, I know, what’s wrong with me? Capitol Couture is a glorification of the Capitol’s ass-backwards way of thinking, living, walking, talking, and dressing. Yeah, it is– but isn’t the Capitol deserving of a little hype every now and again? I think so, especially considering how much Gary Ross’ The Hunger Games did not set a very solid, or inspired visual base, or well– not much of anything for it. Which, for me at least, is one of the reasons I like Capitol Couture, because while it is rather surface, and bubble-gum at times, it’s doing a better job at building that world of The Capitol in the virtual world than what we got in the first film to begin with.
Social media, and the Inter-net are still very new things, or better yet tools, that the film industry is seemingly just now latching its teeth onto, and using them to degrees that many of us never thought was possible. Just think how much bigger, or better some films or film
franchises could have been if Twitter, Tumblr, Facebook, or Instagram existed ten to fifteen years ago, or hell– if people had known what those platforms were capable of five years ago! So, yes, Capitol Couture is a virtual representation of The Capitol spouting its point of views on things that many out there in the ether consider pointless, time-wasting, stupid, and weird. I disagree though, because eh-hem, I like fashion, I also like fiction which is something else Capitol Couture has been doing– fleshing out more aspects of the fiction, and for gods sake I love art, and I like having my culture put under a microscope and given a weird, slightly sickening new twist. Sadly I’ve noticed that some are seemingly so adverse to anything and everything that may possibly put The Capitol in any semblance of a positive light, they scream “foul!” or “I don’t understand this… this… this weird fashion, it serves no purpose!” Fashion is art though, and art isn’t supposed to make sense, and fashion my dear friends more often than not is not pretty, sometimes it’s even, dare I say it– ugly. I posit this, don’t we want ugly, don’t we want weird, don’t we want The Capitol to seem frivolous, superficial, dead-in-the-eyes, and isn’t that exactly what Capitol Couture is doing?
If it’s not, erm I need to get my eyes checked– again.
Them There Eyes