The new book trailer for Catching Fire launched earlier this week. It is– dare I steal a word learned from Lydia on The Lizzie Bennet Diaries?— ADORBS!
In addition to Kimmy from Mockingjay.net and Aldrin from Down With The Capitol, who were part of the original fan trailer video, this one features Courtney, aka Twiffidy’s partner-in-crime over at Welcome to District 12! Along with many other totally worthy fans who submitted great videos!
What we love about this is that it’s NOT some professional thesis on why we should love the books. With a few exceptions (here’s lookin’ at you, Katniss cosplayer and hi-def camera green screen gal!), it’s quick and blurry and shaky. It’s geekily over-excited, despite the guy who says “It’s the perfect blend of everything you want in a novel” as if he’s reciting a meatloaf recipe.
Why do we enjoy the chaos of it so much? When we tell people about the books, IT’S LIKE THAT. We’re throwing our arms around and squeaking. A special “all over the place” version of the plot is described in ten seconds flat and we’re pretty positive that the person we’re speaking to didn’t understand a thing. And then we let out a little cough and say something like “Really, though. You should check it out. It’s great.”
By spotlighting fans for giving their simple, honest opinions on the series, you allow the book to sell itself much better than an expensive campaign quoting authors and critics. There’s a critic out there who LOVED the worst book ever written, we’re sure. The books are already pretty high on the credibility scale, so just let the existing audience tell it like it is!
The video is only oart of PHASE ONE of a great summer-long promotion from Scholastic! Get the details on all the fun UNDER THE CUT!
Phase 1: SPREAD THE FIRE VIDEO SWEEPSTAKES: June 10th-June 24th
Watch the new trailer for CATCHING FIRE, featuring our fans and help us #spreadfire on Twitter! Tweet to be entered to win a hardcover edition of CATCHING FIRE with autographed bookplate from Suzanne Collins and a $50 gift card!
Phase 2: SHARE YOUR FAVORITE HUNGER GAMES QUOTE SWEEPSTAKES: June 24th- July 8th
Pin one of our HUNGER GAMES quotation images to your Pinterest board to be entered to win a hardcover edition of CATCHING FIRE with autographed bookplate from Suzanne Collins and a $50 gift card!
Phase 3: HUNGER GAMES TAG SWEEPSTAKES: JULY 8th – July 22nd
Do you have friends who haven’t read THE HUNGER GAMES series? Give them a copy and TAG them with the challenge to join the revolution! Document the challenge on Instragram for a chance to win a hardcover edition of CATCHING FIRE with autographed bookplate from Suzanne Collins and a $50 gift card!
Phase 4: ULTIMATE CATCHING FIRE FAN CONTEST: July 22nd – August 5th
Tell us why you are the ultimate CATCHING FIRE fan on Facebook to be entered to win 2 tickets to the CATCHING FIRE movie premiere, a $1000 gift card that may be used toward travel to the premiere, and a boxed-set of THE HUNGER GAMES with Suzanne Collins signed bookplates.
Complete details here: bit.ly/readcatchingfire
“Pheeeewww! There’s my mind! Gone. It’s over there!”
The Girl With The Pearl