Easy, Breezy, Beautiful, Capitol Covergirl

CG announce 2x2 v2I think we all knew a day like this would come, a day when it was official in our minds that The Hunger Games is a cosmetics companies wet dream come true. Yep, I said wet dream. It’s true though, because today it was announced that Covergirl Cosmetics is partnering with Lionsgate Studios, and creating an entire Capitol based campaign for the up coming release of The Hunger Games: Catching Fire.

Am I surprised by this development? Nope. Am I disappointed? Not really, because this is a bona fide money-maker of a franchise, and Covergirl is one of the most commercial, and successful cosmetics companies in the world. Covergirl are also no strangers to partnering with successful, and highly commercial ventures, like America’s Next Top Model the hugely popular modeling competition program hosted by former super model Tyra Banks. Come to think of it, Tyra Banks even wrote a Hunger Games-esque novel, called Modelland not too long ago. Anyway, Tyra and her attempts at authoring mediocre novels aside, Covergirl and Lionsgate are in for a real treat, and the treat is most likely making a butt load of money.

It’s no stretch of the imagination that with these two companies partnering up,

More like this, less like anything we've ever seen before.

More like this, less like anything we’ve ever seen before.

they’ll likely come up with some fairly interesting ad campaigns that will pique even the most illiterate individual’s interest. I’m also not surprised that the

campaign being teased already is Capitol focused, we are the Capitol, there’s simply no way to get around that fact. I only ask this if both companies, don’t skimp, don’t hold back, if you want to go Capitol, go Capitol. And when I say Capitol, I mean Wizard of Oz meets Brazil, meets Marie Antoinette, meets French and Italian haute couture, covered in feathers, and painted baby blue. Think of a peacock, add sparkles, with a dash of the Jazz Age– do not be scared, do not pass go, go crazy like you’ve never gone crazy before. Then breathe, and then scream, and then design to your hearts content. I also suggest some Radiohead, and some Pixie Stix be purchased ASAP, maybe some Bjork for good measure.

This is the Capitol, ladies, and gentlemen… not Top Model.

Them There Eyes


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