The title of this article sounds like a girl group circa 1965, they sway a lot, and they wear color coordinated outfits, they also say “shoop” a lot, and “na, na, na“. Okay, maybe they don’t, but they might say this– I think the demographic for The Hunger Games franchise has finally reached beyond what the studio originally thought it was, i.e. teenage girls, and their boyfriends being reluctantly dragged to the movie theatre, also possibly parents being dragged to the movies as well.
It’s no big reveal when I say that none of the writers who work for Victor’s Village fall into any of those categories, yep– we’re all women, childless, and all over the age of 25, unless of course we’re lying, and we’re really all 12, 14, and 17, in love with Justin Bieber, and have no idea who Anne Frank is. It’s also no big reveal when I state, at least for me, it’s been difficult being a fan of this series when according to society, I’m not supposed to like it. I’ve personally never thought of The Hunger Games trilogy as a series that’s a cookie cutter young adult novel series, it’s just very well– adult to me. True, there’s no sex, there’s no swearing, which also according to society teenagers don’t ever do, therefore it’s left out of a large chunk of the literature that’s geared towards that age bracket. But, yeah– if young adults aren’t having sex, and not swearing, than someone better get me a TARDIS, so I can go back in time and tell probably 80% of the people I knew in high school and college, to well– stop having of the sex, and swearing like sailors.
How, or why do I think the demographic has changed though? Three words, Iron Man 3. Yep, yesterday at Cinemacon in Las Vegas it was announced by Francis Lawrence, Liam Hemsworth, and Elizabeth Banks, that The Hunger Games: Catching Fire’s first teaser trailer will be attached to Iron Man 3 when it’s released in the next several weeks. Iron Man 3‘s demographic is not teenager girls, it’s just not– Iron Man 3‘s demographic is actually young adult males ages 12 and up, and dominantly this audience has also read the source material that Iron Man 3 will be based on. Kind of a sharp pivot to the left, don’t ya’ think? Especially considering that The Hunger Games‘ first teaser trailer, and first full length trailer were both attached to the teenage girls Mecca of a film franchise, The Twilight Saga.
Times are a-changin’, and they come with comic books.
Them There Eyes